Step 1: Ask Yourself Why You Started
- What inspired me to start this business in the first place?
- What values or beliefs are built into my products or services?
- How does this business support the lifestyle I want to create?
- How do I want my business to impact my customers’ lives?
Step 2: My Example: Her Love Collection
I was inspired by spirituality and divination.
My crystal candles are more than beautiful products — they are tools for relaxation, tranquility, prayer, meditation, and manifestation.
I wanted to create something meaningful for others, while also building a business that gave me flexibility to spend time with my child and the freedom to be creative.Step 3: Turn Your Why Into Your Messaging
Step 4: Messaging Example for Facebook
“Her Love Collection was born out of my love for spirituality, divination, and creativity. I believe candles can be more than just a product — they can be tools for meditation, manifestation, and peace. By offering wholesale crystal candles, I get to help shop owners share these tools with their communities while also living out my own dream of building a flexible, family-centered business. When you stock Her Love Collection candles, you’re not just filling your shelves — you’re offering your customers products with meaning.”Step 5: Create Your Own Why Statement
“I started my business because I believe ________. Through my products/services, I want to help ________. This business allows me to ________.”
Final Takeaway
Call to Action Idea:
The Deeper Motivation Question“Beyond money or independence, what personal values, beliefs, or passions inspired you to start this business? How do those show up in the products or services you offer?”
The Customer Connection Question“What impact do you want your business to have on your customers’ lives? How do you want them to feel after using your product or service?”
The Lifestyle + Legacy Question“How does this business support the lifestyle you want now (ex: flexibility, creativity, family time), and what kind of long-term legacy or change do you want it to create?”


“I started my business because I believe ________. Through my products/services, I want to help ________. This business allows me to ________.”



Book your reading here: Business Birth Chart Report