How to Create and Sell Your Own Digital Product (Step-by-Step Guide)

Woman sitting on her laptop creating digital products for her business

🎯 Introduction: Why Digital Products Are the Future of Passive Income

Have you ever wished you could package your knowledge, share it with the world, and get paid—without worrying about shipping boxes or holding inventory? That’s exactly what digital products allow you to do.

Unlike physical products, digital products are created once and sold forever. They’re cost-effective, scalable, and give you the chance to earn passive income while building authority in your niche.

Whether you’re a coach, a mompreneur, a side hustler, or a small business owner, creating and selling digital products is one of the smartest ways to diversify your income and grow your brand online.

In this post, I’ll show you step-by-step how to create and sell your own digital product—plus I’ll share the exact ChatGPT prompts I use to write, design, market, and sell my ebooks.

Step 1: What Is a Digital Product?

A digital product is anything you can create and sell online that is delivered in a digital format. No shipping. No manufacturing. Just instant delivery to your customers.

Some popular examples include:

📘 Ebooks & Guides – Share your knowledge in a structured way.
🖼️ Templates – Social media templates, email templates, planners.
🎥 Courses & Workshops – Pre-recorded lessons or live classes.
🎨 Design Assets – Stock photos, icons, clip art, or mockups.
🎧 Audio Products – Guided meditations, affirmations, music loops.

Why digital products?

✅ High profit margins (create once, sell forever).
✅ Low upfront cost (you just need time + creativity).
✅ Instant delivery (no shipping headaches).
✅ Scalable (you can sell to 10 or 10,000 people).

Step 2: Outline Your Idea & Write Your Ebook

This is where most people get stuck—what do I even create?

Here’s the process I use:

Brainstorm your idea. What problem can you solve? What transformation can you offer?
Outline your ebook. Break it into chapters or sections with clear bullet points.
Expand the content with ChatGPT. Share your outline and let AI help you turn it into a polished guide.
Edit and refine. Add your personal stories, tips, and voice until it feels authentic.

✅ Prompt for Writing Your Ebook:
“Rewrite this ebook outline into a professional, easy-to-read guide. Expand on each point with examples, actionable steps, and clear explanations. Write it in my voice: simple, encouraging, and practical. Make it engaging and reader-friendly.”

👉 Pro Tip: Don’t overcomplicate it. Your first digital product doesn’t need to be 100 pages long. Even a 10–20 page guide can be extremely valuable if it solves a real problem.

Step 3: Design Your Ebook in Canva

Once your words are ready, it’s time to make it look professional.

Go to Canva and search “Ebook Multiple Pages.”
Choose a template that matches your brand vibe.
Customize fonts, colors, and layouts to stay on-brand.
Copy + paste your content into each page.
Add graphics, images, and icons that support your message.
Save it as a PDF (your final digital product!).

👉 Pro Tip: Keep it simple. Clean design with enough white space always looks more professional than overcrowded pages.

Step 4: Build Your Sales Page on Gumroad

Your ebook is ready. Now you need a sales page that converts readers into buyers.

Gumroad is one of the easiest platforms for beginners—it lets you upload your product, set a price, and start selling in minutes.

✅ Prompt for Sales Page:
“Rewrite my sales page copy for Gumroad. Make it persuasive, customer-focused, and benefit-driven. Highlight the transformation the reader will get, use bullet points for what’s included, and end with a strong call-to-action.”

Your sales page should include:

A catchy headline that grabs attention.
A clear description of the problem your ebook solves.
A list of benefits + features.
A call-to-action button (“Buy Now” or “Download Today”).
Mockups of your ebook cover (use Canva’s mockup feature).

Step 5: Plan Your Promotion Strategy

Creating your ebook is the easy part. Selling it consistently is where the magic happens.

You need a promotion plan that brings people to your sales page.

✅ Prompt for Promotion Plan:
“Create a 30-day promotion plan for my ebook. Include a mix of social media posts, email campaigns, and content ideas. Suggest strategies for both organic promotion and low-budget ads.”

Your plan should cover:

📱 Organic Social Media: Carousel posts, Reels, educational content.
✉️ Email Marketing: Build a list, send nurture emails, launch sequence.
💻 Blog Posts: Write SEO content that links to your ebook.
🎯 Paid Ads: Run simple Facebook/Instagram ads targeting your audience.

Step 6: Build Your Money Plan (Know Your Numbers)

If you want your digital product business to succeed, you need to know how many sales it takes to hit your income goal.

Example:

Ebook price: $20
Monthly goal: $1,000
Needed sales: 50 per month (just 2 sales a day!)

✅ Prompt for Money Plan:
“Help me create a money plan for my ebook. If my goal is [X dollars per month] and my ebook price is [Y], how many sales do I need? Break it down by daily, weekly, and monthly goals, and suggest strategies to hit those targets.”

👉 Pro Tip: Small daily sales add up fast. Don’t focus on selling 1,000 copies right away—focus on hitting your first 10 sales.

Step 7: Upload & Launch on Gumroad

Now you’re ready to launch 🚀

Upload your PDF.
Add your product title + description.
Upload an ebook cover (Canva has great mockups).
Set your price (start low for your first launch).
Publish and share your link!

✅ Prompt for Setup:
“Guide me step-by-step on setting up my Gumroad product page for my ebook. Include title, description, pricing, product image ideas, and how to make the page appealing to buyers.”

Step 8: Promote Your Ebook

This is the most important step—promotion is what brings sales.

📱 Social Media Posts

✅ Prompt for Social Media:
“Write 10 social media posts to promote my ebook. Include a mix of educational tips, storytelling, and promotional posts. Make them engaging, shareable, and tailored for Instagram and Facebook.”

🎯 Ads

✅ Prompt for Ads:
“Write 3 ad variations for my ebook. One should be curiosity-driven, one should be benefit-driven, and one should be story-driven. Keep them short, punchy, and conversion-focused.”

✉️ Emails

✅ Prompt for Emails:
“Write a 5-email sequence to promote my ebook. Start with storytelling, then highlight the problem, introduce the solution, share testimonials or benefits, and finish with urgency and a clear call-to-action.”

👉 Pro Tip: Don’t just promote once. Rotate between value-driven content and direct promotion so your audience doesn’t tune you out.

PIN IT

Creating and selling your own digital product doesn’t have to be overwhelming. With the right steps—and the right ChatGPT prompts—you can go from idea to income in just a few weeks.

If you’re ready to turn clicks into customers, check out my full system:

👉 Clicks to Customers: Sales & Marketing System for Product Sellers

It’s packed with strategies, templates, and step-by-step guidance to help you sell more products online.