Everyone wants to earn a little more money—but the truth is, making an extra $30K a year isn’t magic.
Anyone telling you otherwise is gaslighting you boo. I would never!
It’s strategy, consistency, and learning how to sell what you already know or create. After working for myself for 20+ years I share my highs and lows. Whether you’re offering a service, selling products, or running a side hustle, these are the core steps you’ll need to follow to reach that goal.
1. Do You Have a Product or Service People Want?
The first step is simple: you need something of value. That could be a physical product, a digital product, or a service. The key is making sure people actually want it. Market research, competitor analysis, and even just asking your audience directly will help you refine your offer.
2. Identify Your Audience
Who exactly would buy what you’re offering? The biggest mistake business owners make is trying to sell to “everyone.” Narrowing down your audience makes your message sharper, your content stronger, and your sales process easier.
3. Learn How to Sell (Not Just Market)
This might surprise you, but learning how to sell is more important than learning how to design fancy graphics for Instagram. Why? Because sales is about communication. It’s about knowing the words, stories, and messages that appeal to your audience.
From newspapers and magazines back in the day to today’s digital world—the businesses that thrive are the ones that know how to speak directly to their customer’s desires and pain points.
4. Create a Marketing Plan You Can Stick With
Consistency is key. Just like you show up at your job every day for 8 hours so your employer can profit, you need to show up for your own business. That doesn’t mean burning yourself out—it means being practical with your schedule and delegating tasks when needed.
A solid marketing plan is something you can do consistently—whether that’s posting twice a week on social media, sending weekly emails, or running ads monthly.
5. Build a Seamless Sales Funnel
Once people discover you, what’s the next step? A seamless sales funnel means you’re guiding potential buyers from interest to purchase without confusion.
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Is your checkout process smooth?
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Can you upsell or cross-sell another product?
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From the buyer’s perspective, is it simple to purchase?
Your job is to make it easy for them to say yes.
6. Focus on Repeat Customers (If Possible)
If you only sell one digital product, repeat sales might not apply. But if you offer multiple products or services, your goal should be repeat buyers. Building trust, offering excellent customer experiences, and creating complementary offers are how you turn a one-time buyer into a loyal customer.
Final Thoughts
Making an extra $30K a year comes down to strategy, consistency, and refining your sales process. You don’t need a massive audience—you just need to know how to connect with the right people, communicate effectively, and create a system that works.
👉 Ready to get started? Download this free ChatGPT prompt guide to help you plan, strategize, and generate fresh ideas for your business: 550 ChatGPT Prompts for Entrepreneurs
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